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Our Brand180™ five-step process transforms goals into tangible messages that are based on sound reasoning and purpose. The result is effective brand guidelines for our clients, which can be applied to all facets of their business and their external audience. When a company’s first priority is getting to market, Verge180 focuses on generating a sustainable and trustworthy brand that begins at the core of their business – the employees. The inclusion and subsequent buy-in of key people assists in solidifying the direction and ultimate success of the process.  From that nucleus, we work together to crystallize definable objectives and an understanding of the anticipated outcome of a brand launch. We consider the critical timeline and who will be accountable for facilitating the process internally. This evolves into the relevant positioning and development of corresponding tools to launch the brand. The result is a detailed plan of implementation and appointment of dedicated brand advocates who are well versed to champion the new brand. Verge180 administers a competitive audit, an evaluation on the efficacy of existing sales materials and a perceptual analysis of how the organization is viewed by prior, current and prospective customers. We surgically investigate strengths, weaknesses, opportunities and threats to help launch the business to its next level. The objective: Deliver brand communications with the right message, the right way, at the right time and with maximum impact. |
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