NEW NAME, EXPANDED OFFERINGS: Creative communications company Verge180 helps local businesses succeed in today’s competitive marketplace.

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PRINCETON, NJ, February 1, 2006 – Providing companies with strategic guidance and comprehensive marketing support, Verge180, a creative communications company specializing in innovative brand development, assists clients in meeting their business objectives successfully. Formerly known as Alan Brooks Design, the name change reflects the company’s expanded scope of services which ranges from graphic design, strategic business planning, communications materials and advertising, to sales support, interactive media, branding and positioning, public relations and special events, among others. 

"All companies are on the verge of something, whether it's launching a product, changing a perception, perfecting a concept, or becoming a leader in their industry. We chose the name Verge180 not only to reflect changes resulting from current client and market demands, but to represent a new process we have created that helps our clients articulate their specific objectives, better understand their markets and connect more effectively with their audience," said Alan Brooks, president and chief creative officer of Verge180.

Companies looking to launch a product, reinvent their image or perfect a new business model can enlist Verge180’s services to ensure their programs are a success and that their goals become a reality. 

 “What makes Verge180 unique is our ability to truly understand a client’s objectives and translate them into tangible messages that are uniquely packaged,” said Brooks, whose graphics design firm has won a host of marketing and design awards over the past 25 years. “In most cases, we present solutions in a way that the client never envisioned, and the success of these solutions is what makes them return. We’re proud of our long standing client partnerships.”

A key element of Verge180’s tactics is the company’s unique Brand180™ Methodology, which guides clients through a five-step process that results in them communicating the right message, the right way, at the right time and with maximum impact, whether to internal or external audiences.

“We become the company’s strategic marketing arm by providing organizations with the strategic guidance and tools they need to identify the ‘big picture’ and develop successful tactics to achieve their goals,” said Rocco Iacobellis, Verge180’s chief executive officer. “Our proven methods and expertise ensure that our client’s messages are heard and believed in a uniquely imaginative and memorable way. And in the end they are thrilled with the results.”